We all know LinkedIn to be the largest professional networking website of our time. According to the 2015 Social Media Marketing Industry report, LinkedIn has now surpassed Facebook as the #1 most important social platform for B2B (Business to Business) marketers.
Undoubtedly, the website can be a powerful tool for helping individuals and companies make connections and build their brand. But many are ignorant to the fact that the database has come a long way from its start as a conduit for creating professional connections.
With the company continuously adding new tools to help its users be more productive in their businesses, journalists are gaining value from the tool by using the platform as a way to strengthen their researching and sourcing techniques.
Here are 3 ways journalists use Linked In:
1. Find an Expert
The advanced searching tool feature is more powerful than we know it to be. You can search a combination of keywords, titles, companies, locations and industries to find users close to you. This is a great way to find experts in any field or subject matter. The advanced search function essentially allows journalists to find and connect with people for stories.
2. Ideas for sources and emerging trends
If you don’t want to post a question, LinkedIn Answers has a search box that allows you to search through the database’s archives. This is a common way journalists use LinkedIn as a tool to search for sources. A search for keyword “Atlanta” will likely find you individuals in the area, a search for “iPhone” will show you some of the buzz around the product. A great way to get ideas for stories is to peruse through the various categories of LinkedIn Answers to find out what people are saying about topics and trends.
3. Sharing Stories
According to PR Newswire, there are 1.5 million publishers currently using the LinkedIn share button on their sites. This includes traditional news organizations and media, such as Mashable, TechCrunch, and Gigaom.