We often think of tumblr as a platform for showcasing photography and art. However, when news oriented, the database Founded and launched in 2007, the blog system is now home to more than 100 million users, according to Poynter. Users have the ability to post photos, video, audio and text to a webpage that has its own URL and can be viewed by non-tumblr users.
Just as with Twitter and Facebook, users must follow a Tumblr blog to keep up with it. Posts from all your followed blogs show up on the Dashboard in reverse chronological order. Tumblr makes it easy to re-blog posts, while adding your own commentary, or not. Users can also Like a post. Though there is a way to leave comments natively, most interaction on Tumblr is remotely through re-blogs and likes.
According to Mashable, any of the media organizations jumping on the simple blogging platform are using the tool to curate content for their audience and engage and attract new readers through a quirkier lens. Because photos and image driven posts are usually what resonates the most with users on the site, news organizations have the opportunity to deliver information through visually pleasing infographics.
Newsweek‘s tumblr is often credited as one of the best tumblr’s for media organizations. Newsweek uses its Tumblr to give a behind-the-scenes glimpse into the newsroom, as a way of crowdsourcing and looking for interviewees, to promote reader chats and to showcase a few front pages from its archives. BBC uses its tumblr account for an experimental journalism project the company started that sets up impromptu newsrooms in cities across America to capture slices of life in places that normally don’t receive national news coverage.
You might think of the site as a collection of thought provoking quotes and photographs curated by this generation of teenagers, however, its growing power is tempting organizations to channel their efforts to a new community of viewers.