When examining the future of magazines, it is easy to see the power of digital media. While some publications will remain powerful and influential on newsstands, the digital publishing era seems to be just beginning. Modern aged readers are online now more than ever. Undoubtedly, print publishing offers a sensory experience through physical interaction. However,it is clear to see that our reality is digital.
Last week, we got word of another classic publication to be shut down. SELF, a woman’s workout and health magazine owned by Conde’Nast is said to shut down it’s publication following the release of their February issue. As a result of the transition, 20 jobs are said to be cut, including the magazine’s editor, Joyce Chang.
Artistic director Anna Wintour underscored the importance of digital and wellness as a category to the company, offering: “Audiences are more discerning than ever about how they live, and in Self, we have a popular and established brand that speaks directly to the burgeoning health and wellness movement. Carolyn has played a pivotal role in refining and focusing Self and understands how to create content that excites and inspires our audiences.”
A future that is solely digital has its perks when it comes to monitoring interaction and flexibility but a completely paperless world free of books, magazines and newspapers is simply hard to imagine.